About MDW Communications
Our mission is to help changemakers, visionaries, NGOs and transitioning organizations grow their value proposition successfully by making them more visible , thus drive positive change in their ecosystems and in the world.
MDW is a boutique and international impact-driven agency.
We craft powerful campaigns, stories and activation strategies to elevate impact-driven organizations so they can benefit the world and the people they serve.
Our Method
Versatile
Because our work is multifaceted and uses diverse skills inspired from consulting, craftsmanship and conductor roles at different stages, we have conceived our own method to design and deliver successful communication and PR strategies.
Agile & Taylor-made
Our method is agile and tailor-made, while being precise, enabling us to provide concrete solutions to address communication needs related to clarity, visibility and audience engagement, and to build more compelling stories and messages.
Progressive
Additionally, our creative and progressive approach ensures that core needs are incorporated from the get go, to develop the right communication tactics and solutions, from the inception stage up until the activation phase
A Multifaceted & Agile Team
MDW is an extension of who I am as a Founder but a talented team of professionals specialized in strategic communications, PR and media activation have since joined this exciting adventure to increase our impact and capacity.
MDW Communications is agile, and is built to design the right team for every assignment. We bring on specialists who share the same values as us to put together the perfect team for every communication and media project.
About Maïmouna Diop · Agency Founder & Director
I started my career working for global media agencies, first at a specialist boutique agency, then at WPP and Havas network agencies.
Throughout my career, I had the opportunity to live in London, Paris, Bamako, Dakar and Nairobi. These experiences deeply transformed my way of approaching my role as a communication and media expert. Working and traveling opened my mind and developed my creativity - It confronted me with the effects of misleading communications and to see the common issues each country has to address on social and environmental issues.
In 2018, I created MDW as a different way of doing media communications, solely for organizations focused on addressing today’s social and environmental issues.
As a founder, I am committed to gender equality. I am part of Empow’Her Board and regularly take part in activities for organizations whose mission is to advance gender equality, diversity and inclusion.